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MIT report: 95% of enterprise gen-AI pilots show no P&L impact
An MIT NANDA study finds most corporate generative-AI pilots deliver little measurable financial return.
What happened and why it matters
Based on interviews, surveys and analysis of public deployments, the report found a "GenAI divide": a small fraction of integrated deployments created value while most stalled. Methodology was criticised, but it captured a real deployment gap.
Sources
- MIT report: 95% of generative AI pilots at companies are failing Fortune · 18 Aug 2025
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